· Toyota Mazda deepens cooperation and warms up to find a new way out

On May 13, Toyota Motor Corporation and Mazda issued a joint statement, and both parties decided to build a sustainable partnership and sign a memorandum.
According to reports, the two sides have reached an initial agreement on business cooperation, and the scope of cooperation will be beyond the past. It is a medium- and long-term cooperation for “creating new value for automobiles”.
In the future, the two sides will set up a special committee to promote the agreement on the specific cooperation business. The business cooperation mainly focuses on environmental protection technology, advanced security technology and other fields. The two parties look forward to giving full play to their respective advantages through specific business cooperation.
Judging from the Chinese market, in recent years, Japanese cars have suffered “Waterloo” in China, and their market share has been declining. Last year, several mainstream Japanese car companies failed to meet their sales targets. According to industry analysts, the reason for the shrinking of Japanese cars in China is mainly due to the technical lag and the breakdown of competing products.
Faced with such a situation, finding a new way to become a topic of Japanese cars is imminent.
Toyota and Mazda have always had business cooperation, such as Toyota's license to supply hybrid systems to Mazda, Mazda to produce Toyota small cars in Mexico.
This further cooperation will help the two sides to make up for their respective shortcomings and jointly respond to the pressure brought by the decline in the market share of Japanese brands.

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