· Heavy truck sales "diving" fell 34% in April

It is understood that the decline in sales of heavy-duty truck leading companies is also related to the overall industry downturn. According to the China Association of Automobile Manufacturers, in the first four months of 2015, truck production and sales fell 22% over the same period of the previous year, while the heavy trucks as production materials saw a year-on-year decline of 34%.
In fact, according to the statistics released by the National Bureau of Statistics on May 12, infrastructure investment closely related to heavy truck sales has warmed up. However, due to the delay in the impact of infrastructure investment on the heavy truck market, the industry expects the rebound in heavy truck sales. Appeared in the second half. Even so, some experts predict that heavy truck sales will still face a decline of more than 20% this year, which makes the problem of overcapacity and backward technology of heavy truck enterprises further highlighted.
Collective decline of heavy truck enterprises According to statistics from the China Automobile Industry Association, the top ten companies in heavy truck sales have shown a sharp decline in their performance this year. In the first four months of this year, the sales volume of heavy trucks of Dongfeng Commercial Vehicles was 43,000, although it still ranked first in the industry, but this figure was down 24% compared with the same period of last year. In addition, the heavy truck sales of China National Heavy Duty Truck fell 30% to 34,000 in the same period. FAW's heavy truck sales fell 40% to 28,300 units, Shaanxi Automobile's heavy truck sales fell 32% to 28,000 units, and Foton Motor fell 43% to 25,000 units. SAIC Iveco Hongyan's heavy truck sales fell by as much as 73. %. "This year is the first year of implementation of the four emission standards for commercial vehicles," Yao Jie, deputy secretary general of the China Association of Automobile Manufacturers, told the reporter of "Daily Economic News" that "this year's production and sales fluctuations are partly brought about by new standards. ."
It is understood that the four-emission standard for commercial vehicles has been implemented nationwide since January 1 this year, which temporarily increases the cost of heavy truck production and has a certain impact on sales. “The demand for heavy-duty truck market is different from other markets. The demand for replacement is closely related to industry.” A heavy-duty truck industry insider said, “The purchase of industrial enterprises is based on demand and will not buy new cars because of the upgrade of emission standards.”
In fact, since the implementation of the four standards for commercial vehicles has been promoted a few years ago, the products of China National, including Dongfeng, China National Heavy Duty Truck and Shaanxi Automobile, have already been introduced to the market. Under such circumstances, The hard demand for related products has been partially released before.
According to China National Heavy Duty Truck's 2014 annual report, the company's sales volume increased by 8% in 2014, while the profit growth during the same period reached 13.3%.
An insider of a Dongfeng commercial vehicle told reporters that the profit growth of heavy truck companies in 2014 was relatively common in the industry, which was mainly driven by the new products of the country.
However, this year, the demand for new products of the State IV began to decline. A technical expert from Dongfeng Commercial Vehicles said that the national four-car with similar horsepower is about 20,000 to 30,000 yuan higher than the national three-car. At the same time, because the national four cars need urea when handling the exhaust gas, the cost of use will increase. Affected sales.
The market pain will continue. "This year's heavy truck market is in a downturn, and related companies have a clear feeling." A Dongfeng commercial vehicle related person told reporters that the company has not responded quickly and effectively.
A person familiar with China National Heavy Duty Truck told reporters that China National Heavy Duty Truck currently has an annual production capacity of more than 200,000 units. According to the current sales volume, the capacity utilization rate is only half. Under such circumstances, the pursuit of sales volume has become a pursuit of bicycle profit. Industry consensus.
However, the above-mentioned Dongfeng commercial vehicle technicians said that the current shortcut for domestic heavy truck companies to seek technological advantages is still "big money." Similar to the joint venture and cooperation between Dongfeng Commercial Vehicles and Volvo, China National Heavy Duty Truck, Shaanxi Automobile and Mann, Futian and Daimler, it has become an important way for mainstream heavy truck companies to break through high-end products. At present, the gap between the core technologies of major heavy truck companies in China, such as engines and chassis, is still obvious. It will be difficult to change in a short period of time, and the pain of heavy truck companies may continue.
In fact, according to the latest data released by the National Bureau of Statistics, infrastructure investment in the first four months of this year has increased by 20% year-on-year. Experts in heavy truck industry said that the investment in infrastructure construction is directly positive for heavy truck sales, but due to investment construction. There is a certain period of time, so there will be a certain degree of lag. “In 2010, the production and sales volume of heavy trucks exceeded one million.” Yao Jie said that for the heavy truck market, this sales volume is obviously overheated. “Now it is necessary to adjust and digest the original extensive growth.” He believes The heavy truck market may pick up in the second half of this year, but the negative growth of the heavy truck market will still reach about 20% this year. It will take time for the heavy truck industry to emerge from the downturn.

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