Focus on brand building FAW Xichai set foot on the 2013 new journey

The frozen earth rests and sighs, and green branches look tomorrow. In 2012, despite the severe market situation, the operation of FAW Xichai was still robust; despite the overall weakness of the industry, the market share of FAW Xichai still continued to increase. In 2013, we stood at the beginning of this new year. FAW Wuchai, with its forward-turning spirit, was full of confidence and full of confidence. It promised to open up a beautiful prospect that opened up in the sky.

Take the road

In 2012, FAW Xichai obtained a hard-fought stability in adversity, seized the effectiveness of the fourth venture in forging ahead, upheld the banner of “high-end motivation for national brands”, and turned crises into opportunities, gaining in different aspects. A gratifying result.

In the past year, the strength of FAW Xichai Hardware further strengthened. The first is the completion of production of the Huishan base for heavy-duty diesel engines of FAW Xichai, followed by a production capacity of 90,000 sets of CA6DM diesel engines and 30,000 sets of new CA6DL diesel engines annually. All these have enhanced the scale competitive advantage for the subsequent development of the factory.

In the past year, FAW Xichai brand and cultural soft power have made great progress. First of all, the brand construction of FAW Wuxi has been fully promoted. Xichai launched the “Brand Management Handbook” and launched an internal and external publicity and promotion work in an orderly manner. The company successfully hosted the brand strategy for the leadership of the body room, the new power product launch conference of Conway and the joint venture with Xiwo. Passenger car high-end power summit forum. At the same time, the corporate culture construction of FAW Xichai has been steadily carried out, and it has been awarded the “Top 10 Chinese Corporate Culture Competitiveness Unit”.

In the past year, FAW Xichai made continuous breakthroughs in technological innovation. Its engine cooling process research and other technical projects have been steadily advanced. The 6DM scale manufacturing process project won the first prize for scientific and technological progress in Wuxi, the CA6DM2-39E4 diesel engine won the “Energy-saving Engine of the Year” award, and the CA6SM natural gas engine won the “Best Green Design Award”. . At the same time, FAW Xichai has become the first batch of innovative leading enterprises (intelligent enterprises) to cultivate enterprises in Wuxi.

All in all, they eventually supported the good market performance of FAW Xichai. In 2012, the sales volume of FAW Xichai Diesel reached 316,000 units and the sales of modified vehicles were 9300 units. The sales revenue of 9.1 billion yuan increased by 0.8 percentage points. The indicators such as total asset turnover and current asset turnover rate reflect the company's operating capability ranking in the industry. the first.

Hang Yunfan Jihai Sea

In the New Year's bell, FAW Xichai bid farewell to the new years of 2013 in which the year of 2012 embarked on a new journey of hope and risk coexistence, opportunities and crisis.

In the new year, FAW Xichai will start with superstructures such as ideology and institutions, knowing that dangers and dangers are the reasons for steady growth, and how difficult it is to forge ahead for development. They have the courage to slightly eliminate all the shortcomings that have hindered Xichai's scientific development, eliminate the bottlenecks in the development of enterprises, provide fundamental guarantees for Xichai’s development and growth, and lay a solid foundation for four entrepreneurial ventures.

In the new year, FAW Xichai will continue to uphold the banner of “national brand high-end power”, down-to-earth brand building, construction and configuration of corporate culture, and adhere to the product quality strategy. FAW Xichai will fully implement the brand promise and strive to transform the brand's core values ​​of “quality, energy efficiency, innovation, and symbiosis” into practical benefits for the customers, striving to make the products reliable, low-carbon, energy-saving, and environmentally friendly. The recognition and unswerving loyalty try to promote the international and domestic market share by brand marketing.

In the new year, FAW Xichai will unswervingly persist in the direction of innovation-driven innovation and improve the competitiveness of enterprises and products through technological innovation. It will strive for innovation, quality leadership, system protection, and efficiency in priority. The goal of "model-oriented" is continuously advancing; management innovation is used to improve the efficiency of enterprises, and the transformation from intrinsic management to lean management is pursued, and sustainable development is constantly pursued.

FAW Xichai has the strength and confidence that in such a promising year, with the spirit of learning, innovation, resistance, self-improvement, and a solid working style, once again turning the crisis into a contrarian trend, it will certainly be able to In the promising year, we welcome the good situation of the day and we must be able to offer a great gift to FAW Xichai’s 70th birthday.

Chengdu LST Science&Technology Co., Ltd. , https://www.lstmachinery.com