BYD strives for a win-win situation for manufacturers, businesses and customers

——Interview with Mr. Cai Xiang'an, General Manager of Shanghai Hongren Automobile Group I. President Cai, hello, at this year's BYD dealer's annual meeting, your company was named “BYD 2011 Excellent Distributor” by BYD. In this regard, what do you think is Which factors make your company once again rated BYD Excellent Distributor?

A: We, Shanghai Hongren Co., Ltd. have been in charge of BYD for more than eight years, and we are truly racing with BYD Auto all the way through the wind and rain. It is also the largest partner of BYD Auto in the Shanghai market. The reason why BYD was once again rated as an excellent distributor by BYD was first inseparable from the core concept of our company. Our service concept is "Customer Respect, Service Reign". We adhere to the principles of customer supremacy and provide our customers with quality services. We can start from the time we want to buy BYD Auto, to the after-sales service of customers' vehicles, and even after a few years of customer service. The replacement or sale of vehicles, in this entire customer car process, we provide customers with a full range of convenient services and intimate feelings, the service process attaches great importance to customer satisfaction, creating a good customer word of mouth. Our management philosophy is "management norms, implementation in place", the company insists on standardized management, standardize management, and timely response in the process of serving customers, the implementation of the work style in place, the best for better customer satisfaction and employee satisfaction, let The company's business operations are well-behaved.

In the course of the development of the company in recent years, the company has continuously upgraded hardware and software equipment, and has made a series of improvements from hardware upgrade to talent introduction. The company’s 4S shop, located at No. 3021 Hu Nan Road, Pudong New Area, Shanghai, is currently the largest flagship store of BYD Auto in East China. This fully demonstrates our determination to do a good job of BYD sales service. In order to further improve the company's performance level, the company is currently introducing a large number of talents, and we also hope that the elites and people of insight in the car service industry across the country can join our team to advance the further development of our business to realize the manufacturers, businesses and customers. Win-win cooperation.

Second, BYD S6, G6 has been very popular since its listing last year, your store sales like how?

A: You Hong Ren sales service shop, the average monthly turnover of S6 150, G6 80, such as adequate supply, sales will be more progress. Since the listing of BYD S6, its sales volume has rapidly increased. At the end of last year, it was the third consecutive month that it sold its own SUV with a single model. S6 won a five-star safety rating in the fourth batch of C-NCAP crash test results announced by the country at the end of last year. The first five-star safety SUV model; BYD G6 is very beautiful shape, equipped with TID gold engine, electronic configuration is also quite a lot, there is a home theater; there is a touch screen like an Apple screen, there is a rear tail, the daytime is chrome, Night will shine and other details, the car's sense of technology is super. Now in mainstream cities, BYD G6 orders are very good, monthly sales exceeding 5,000, and current product sales are in short supply.

Third, it is said that BYD S6, G6 technology and quality have been greatly improved, specifically reflected where, whether combined with the consumer to the store after the test drive the comments, please tell the total Cai?

A: In general, in fact, when you interviewed today, you can learn to drive into the car and know that the overall power of the door is very small and the work inside is very small. It is completely different from BYD's previous car. The specific performance is as follows,

1, in terms of product quality, BYD has a qualitative improvement. Since the product line adjustment at the beginning of 2010, BYD has incorporated Mercedes-Benz quality concepts into its management. Whether it is molds, PPT chips, these large-scale technologies, or parts such as wipers and brake discs, all of them use the best suppliers. , Details have been significantly improved; product quality is based on the global IQS10 standard, with the German car is in the same quality; Motorola, Dell, Apple and many other products are done BYD, believe that BYD can do top products, can To make the car gap very small, you can make the car so that consumers think it is a top brand.

2. In terms of technology, the configuration of electronic intelligence, BYD models are also far ahead of the same class vehicles, many of the same level or even the joint venture models do not have the electronic equipment has appeared in the S6, G6. The G6's TID (turbocharged, in-cylinder direct-injection, dual-clutch) gold powertrain was finally fitted on the G6 and was highly appreciated and concerned by end-consumers. In addition to its superior appearance and rich high-end configuration that directly attracts customers' attention, the G6 1.5-liter turbocharged engine provides nearly 2.4 displacements of power, giving the customer a large-displacement sporty feel in terms of power, while at the same time consolidating fuel consumption. On the other hand, it has greatly saved the cost for the customer, and it also increased the customer's desire to buy directly.

3. In short, BYD products have been armed to the teeth in the work, gaps, electronic equipment, engines and other automobiles, which have a great effect on sales promotion of our terminals.

Fourth, talk about 2012 BYD new car F3 sharp sharp expectations?

A: BYD's new F3 Super sharp, equipped with a lot of new technologies, will be displayed at the Beijing Auto Show in April this year. Powered by TI, remote-control driving technology is a bright spot. Just like a child holding a remote-controlled car, remotely using a remote control to drive out a car, a very intelligent car, appearance is very beautiful, will be listed in June, 2012 BYD devaluation of the new car.

Speed ​​Rui in the appearance and interior has completely different from the old F3, can be said to be developed on this platform a new model, the body appearance size increases the wheelbase lengthened, the car configuration is rich in power, at the same time In terms of vehicle quality, we have confidence in the car because we have already adopted the same supplier as the Volkswagen brand and the quality has reached the level of joint venture vehicles. If the pricing is right, I think this is definitely a model that can sell 10,000 yuan in the short term.

V. What are the plans for the sales and promotion of the above-mentioned BYD key products and new products in 2012?

answer:

1. Adjust and formulate new sales strategies. In the past, BYD's models were mainly used for less than 80,000 yuan, such as F3, F6, etc., but now the main models and car lines are more upward, for example, the price of S6 self-rated models has extended to nearly 130,000, and the price of G6TID models has extended to More than 110,000, but the sales are still so hot, so we have to start the sales policy to tilt the 6-series cars, in order to seek comprehensive sales of the models, go hand in hand;

2. Develop new marketing strategies. Under the promotion mode of the original products, the promotion of G6 and S6 is greatly increased, especially G6. If the promotion work is done more meticulously, it can also increase a lot of sales. Before and after the launch of the new F3, we must have a full set of marketing campaigns to support the implementation, and we will surely be able to cause more sensation in our market.

Sixth, what is the opinion of BYD electric car? Is it full of confidence?

A: The global economy is emphasizing low-carbon economy and low-carbon life. China's new energy vehicles will usher in a period of rapid development in the next few years.

1. The significance of electric vehicles: The first is national security; the second is carbon dioxide emission reduction and zero emission; the third is urban pollution, solving PM2.5 problems. The national policy currently has great support for the development of electric vehicles. The wind vane is set here and is full of confidence in the development of BYD electric vehicles!

2. The electrification of public transport should be a revolution. The electrification of buses is BYD's priority in the entire electric vehicle strategy. It is the primary task and it makes me more excited. The country now has 500,000 buses and 1,200,000 taxis. If these 1.7 million vehicles account for less than 1.7% of the total national vehicles, if this piece of electric vehicles is first implemented, it will be in the present day. Chiaki.

Seventh, the independent brand to develop middle and high-end brands, the inevitable problem is a major test from the joint venture brand, in the face of more mature European cars, Japanese cars, what do you think BYD primary learning and reference place?

A: It should be said that since its development, the independent brand has been receiving public attention. It may be said in many aspects that it is called love deep hate, so the expectations for independent brands are relatively high. From the day it was born, its expectations were set in comparison with joint-venture brands, which have been developed in China for more than 20 years and started in more than 30 years. If from the Shanghai Volkswagen count, the history of independent brands is much shorter, so there is a problem of expectations, so it is more necessary to learn from them.

1. The concept of building a car. A joint venture with Daimler to learn about tests and standards from them; learn a lot of experience in Japan and Germans and continue to create new products.

2, the product must do a good job, quality and brand should do a good job.

3. Emphasize the user's experience, maintain interaction with consumers, and increase satisfaction.

Of course, I personally feel that BYD has a long way to go, but we have confidence in him. BYD is the king of technology, the technology can change the world, the integration of technology, innovation, and constantly provide surprises to consumers, I Like this potential stock.

Thank you, Cai Zonglai, for accepting our interview. I also wish the Hongren Group will do better and better.