In China's high-end lubricants market, 80% of its share has been occupied by famous foreign brands and it is known as the “28 Mythâ€. At present, this myth has been broken by domestic brands. In 1992, China's lubricants market was opened to the outside world. Shell, Exxon Mobil, BP Carlsberg, Flowserve, Total and other famous international brands came to China. Over the years, foreign brands have consistently accounted for 80% of the sales in the high-end market. This phenomenon has been called by the industry's “28 Myth†foreign brands. There are currently three major forces in the Chinese lubricants market: one is the large state-owned lubricants company represented by Sinopec’s “Great Wall†and PetroChina’s “Kunlunâ€; the other is the cross-border lubrication represented by Shell, Mobil, BP, and Castrol. Oil companies; third is a private oil company represented by Unipec. In September 2006, Shell acquired a unified share and Shell ranked third in the Chinese lubricants market. Aerospace Science and Technology, Enhancing Brand Tension of Great Wall In recent years, local companies represented by Sinopec Great Wall lubricants have risen rapidly in the market, and the “28 Myth†of foreign brands has been completely subverted. Relevant data show that in 2007, the share of foreign brands in China's high-end lubricants market has dropped to 60%, and local brands have climbed to 40%. "In recent years, local brands have rapidly increased their share in the high-end market. Great Wall Lubricants' aerospace quality's benchmark role has contributed." The industry commented in an interview. Industrial products are divided into four grades: civilian grade, industrial grade, military grade, and aerospace grade according to their purposes. Aerospace grade represents the forefront of science and technology development. China is one of the few countries in the world that can develop and produce space lubrication products. To meet the needs of aerospace, the Great Wall proved its strength in R&D and production of lubricants. Zhao Jiang, deputy general manager of Sinopec Lubricants Company, believes that the above-mentioned person's analysis is not without reason. In recent years, with the success of the "God Five", "Shenzhou VI" spacecraft and "Flying the Moon", China's space industry has attracted worldwide attention. At this time, Great Wall Lubricants, which has served China's space industry for decades, are also behind the scenes. Walked to the front desk. In this context, choosing Great Wall Lubricant developed on the same platform as aerospace grade lubricants has become a brand-new choice for many automotive users. The success of “Great Wall†lubricants in terms of technology has greatly shaken the dominance of foreign brands in the high-end market. Quality Assurance, OEM Market Scratches “Great Wall†Wind According to "Great Wall" lubricant sales personnel, the automotive lubricant market is basically divided into three major parts: First, the car at the factory in the car engine, gearbox filling lubricants; second is the car after the factory, to the warranty period Before the end, the manufacturer of the replacement oil in the 4S shop will specify the lubricant; the third is the lubricant selected by the owner after the maintenance period is over. The first two parts of the lubricating oil selection, the automobile production plant played a decisive role. Therefore, this part of the market is called "lubricant OEM market." After “Great Wall†took the lead in entering the OEM market, more and more automobile manufacturers entered the “Great Wall†partner camp. Talking about the success of “Great Wall†in the OEM market, Zhao Jiang, deputy general manager of Sinopec Lubricants Corporation, stated: “The OEM market is a tough bone of Great Wall Lubricating Oil! Many multinational lubricant giants are established with global auto manufacturers. With the supply relationship, they tried to rely on this kind of 'nepotism' to block local brands from entering the OEM market and extend the success of the international market to China." However, the “Great Wallâ€â€™s strong cuts disrupted the “wishful thinking†of these multinational giants. At the beginning of 2008, the "Great Wall" full range of automotive lubricants passed the technology certification of GM, Toyota, Volkswagen, DaimlerChrysler, Honda and other top five automakers in the world and entered the global automotive supply chain at one stroke. Zhao Jiang said: "Great Wall Lubricants wins the OEM market magic weapon, is Great Wall Motor Oil and space oil share a research and development platform to ensure that cutting-edge lubrication technology can be integrated into automotive oil products. We have concentrated more than 70% of domestic lubricants Technical strength, and maintaining close cooperation with leading universities and scientific research institutes.We not only concentrate more than 70% of the domestic lubricant technical force, for many brands of new cars, Great Wall Lubricants have adopted a 'tailored' approach. Based on the preliminary research and development, the auxiliary oil and daily maintenance oil can be simultaneously released according to the engine data to better adapt to the engine's technical characteristics."
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