Development and Reform Commission Price Monitoring Center: Car price war in the second half of the year or return to the lakes


The National Development and Reform Commission price monitoring center issued a report yesterday that the auto price will end the bullish trend in the second half of the year and fluctuate slightly. From the current market situation, with the full recovery of the market, automobile manufacturers to adjust the production capacity in place, passenger cars will be in response to demand exceeding supply or demand balance, or oversupply, "price war" or will return to the arena.

Passenger car prices fell more than 3 percentage points

According to the National Development and Reform Commission's price monitoring center monitoring of 36 large and medium-sized cities across the country, domestic auto prices in the first half of the year were generally stable and slightly increased. The prices rose by 0.90% from the end of last year to the end of June and rose by 0.37% in the first half of the year. Among them, the price of passenger vehicles continued to drop, falling 3.38% year-on-year; the price of commercial vehicles rose 2.78% from the end of last year and rose 5.79% year-on-year.

The statistics from the National Information Center show that due to the obvious structural characteristics of the recovery of the auto market this year, it has also led to various market segments moving up and down.

According to statistics, in the first half of this year, the retail sales growth rate of passenger cars with a displacement of less than 1 liter was 46.6%, that of 1-1.6-liter vehicles increased by 52.7%, and that of cars with 2.5-liter or more models dropped by 15%, between 2.0 and 2.5 liters. The number of cars dropped by 1.8%. From a price point of view, models under 100,000 yuan have increased by 42.8%, models with 100,000 to 150,000 yuan have increased by 38.8%, and models with over 250,000 yuan have fallen by 14.1%.

The basic balance between market supply and demand in the second half of the year

In the market, in the first half of this year, most of the low-emission passenger cars were in short supply, so prices were raised. While the mid- to high-end car market is relatively sluggish, prices have also fallen. The industry generally believes that the growth of the auto market this year is mainly due to the policy of halving the purchase tax for medium and low-emission passenger vehicles. At present, as policy dividends gradually weaken and manufacturers' production capacity adjustments are in place, the market supply and demand have basically reached a balance. Therefore, the price of automobiles will continue to be weak in the second half of the year. Especially in the mid-to-high-end sedan segment, there have recently been significant price cuts for individual models.

According to the report of the National Development and Reform Commission's Price Monitoring Center, it is expected that “in the second half of the year, the basic balance between market supply and demand and the effective regulation of macroeconomic policies will lead to stable and moderate fluctuations in automobile prices.” However, the domestic automobile market has entered a new round of growth, and Under the background that market competition is changing to a deeper level, a large-scale price war will obviously no longer be adopted by manufacturers.

Xu Changming, director of the Information Resources Development Department of the National Information Center, believes that China’s auto industry has entered a second period of rapid growth this year. Its biggest feature is the relatively low vehicle penetration rate. Existing car ownership of thousands of people is 20.5%. Many families It is the first time to buy a car and it has a rigid demand. Especially in second and third-tier cities, the proportion of first-time car buyers is even higher.

In the context of such rigid demand, car prices will continue to remain stable most of the time.



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