Changhe Freda Fortune Motor sold over 10,000 units in December


Taurus has a lot of achievements, and Tiger Tiger leaps and joys! Recently, after Changhe Auto's annual sales volume exceeded 150,000 units in sales on Dec. 20th, Jiangxi Changhe Automobile also received good news. Its independent R&D and production, listed only for three and a half months, was the third generation of “fine-quality” micro-customers. - "Fortune Edition" Freda, has broken through 10,000 sales in one move at the end of December and entered the monthly sales of 10,000 super-micro vehicles.

<a Changhe Freda src="http://i.bosscdn.com/blog/20/10/14/144831534.jpg" border=0>

Skillful use of policies to segment the market

In 2009, the implementation of the National Automobile New Deal, such as “halving the purchase tax” and “cars going to the countryside”, brought endless vitality and vitality to the Chinese auto market. The Changhe Automobile, which pursues the concept of “taking energy-saving roads and building high-quality cars” and paying close attention to China’s rural auto market, naturally benefits a lot. Its independent research and development and production of "Chuangfu Three Musketeers" Furuida micro-subsidiary, single and double-row micro-car series vehicles, following the mainstream of the township posture, through the policy of the east wind quickly into the rivers and north and south, all over Wancun Qianxiang, once led The rural market.

The market is dynamic and demand is also changing. Under the sustained stimulation and influence of the country’s new rural construction and beneficial agricultural policies, the rural market is rapidly releasing the consumer demand for minivans, and at the same time it has put forward newer and higher requirements for the functionality of mini vehicles. "More capacity, more space, more convenient loading and unloading, and suitable for IKEA" have gradually become the consumer trend and mainstream in the new era. Changhe Automobile keenly captured this market change situation, responded quickly and followed suit. In response to this demand trend in September, tailored to the rural market launched a brand-new third-generation micro-customer - "The Fortune Edition". Freda.

"Fortune Edition" Freda is a representative model of the third generation of micro-passenger "boutique", featuring "strong power, low fuel consumption, low floor height from the floor, large internal space, strong bearing capacity, and high safety" . The height of the interior space of the rear row is 1297mm, the width of the rear interior space is 1369mm, the length between the front seat and the tailgate is as long as 2032mm, and the cargo volume in the same type of micro-vehicle is larger than that in the same category; the floor height of the floor afterwards is only 560mm. The shock absorption of the new vehicle chassis is 5 pieces of widened and thickened steel plates. These improvements not only greatly facilitate the loading and unloading of goods, but also make it weigh up to 685 kilograms, which is much higher than the level of similar mini-vehicles; its Dongan Power 1.0, 1.1 The engine has a maximum power of 38.5 kW to 44 kW. The power is strong and the energy saving is significant. The fuel consumption per 100 km is only 6.25-6.5L. The fuel consumption is about 20% lower than that of the similar mini-vehicles. It has a high-security vehicle body design, according to mechanics. The principle design of the collision energy absorption zone at the front of the vehicle body is the longest in its class.

Chen Ping, deputy general manager of Jiangxi Changhe Automobile Sales Co., Ltd., said that the development concept and design ideas of “Fortune Edition” Freda can be regarded as the trend and trend of mini vehicle development today. It provides the owner with the basic functions such as manned pull, while also satisfying the owner's various psychological needs of comfort, safety, sense of value, fashion sense, etc. It is really a boutique in the micro car family.

Sinking Channels to Make Big Brands Featured Services to Win Word of Mouth

Xinchang River Freda "Hongyun" listed only three and a half months, with amazing speed, outstanding performance, single species break through the threshold of monthly sales of million units, in the history of sales of Changhe Automobile wrote a legend. This brilliant achievement has benefited from the state's preferential policies for the automotive industry and the accurate market positioning of the Fredan Fortune Edition. On the other hand, it has also actively expanded the secondary and tertiary cities and towns markets with Changhe Automobile, and vigorously promoted the “all the way to care”. "The concept of brand service is inseparable.

In 2009, Changhe Motors, in a favorable macro environment, faced a hot market situation and grabbed a rare opportunity for Freda to be one of the national “automobiles to the countryside” designated models. Jian Wancun Thousand Township "China's activities. This activity takes a unique and novel market entry point and uses the brand-new approach of “creating the idea of ​​wealth to the countryside” to sink into the villages and villages with sales channels, and has pioneered the new mode of actively participating in “new rural construction”.

At the same time, Changhe Automobile firmly established the concept of service marketing, starting from strengthening basic management, and actively optimizing the after-sales service system, creatively proposed the concept of “all the way caring” brand service, and aimed at different seasons throughout the year, humanized The service is subdivided into "Spring Day Affection, All the Way Care", "Summer Coolness, All the Way Caring", "Autumn Care, Caring All the Way", "Winter Warmth, Caring All the Way" activities, and taking the lead in domestic service. The logo and service hotline were printed on the new factory front windshield. With careful work measures and practical actions, the “all the way caring” after-sales service activities were accompanied by Changhe Automotive's customers all the way through the four seasons.

Facts have proved that the channel sinking activities and the "all the way caring" after-sales service activities in "Tiancun Qianxiang" are pragmatic and fruitful. The successful development of these activities not only enabled the Changhe Freda series to enter Wancun Qianxiang at an unprecedented speed, but also extended the excellent after-sales service of Changhe Automotive to the north and south of Dajiang; these activities have been successfully carried out not only among the general customers. Established Changhe Automotive's excellent after-sales service and product quality reputation, but also won the unprecedented growth of the Freda series models, especially Fortune Edition sales, and achieved a double harvest of social and economic benefits. As Chen Ping, deputy general manager of Jiangxi Changhe Automobile Sales Co., put it, “Fortunately,” Freda’s continued strong sales, and eventually broke through monthly sales after three and a half months of listing, is not an accidental event but an inevitable result. It is the result of external forces, product quality, marketing services, and other internal and external forces.



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