Yuchai Marketing: Challenges of 680,000 units in 2011

On January 28, 2011, Yuchai Corporation held a marketing conference in 2011 at Yuchai Cultural Center. Li Tiansheng, general manager of the joint-stock company, Liang Ping, party secretary, and Wu Qiwei, deputy general manager of the executives, and other employees of the sales company, overseas marketing department, and monopoly company attended the meeting.

Gao Qiang, general manager of Yuchai Sales Co., Ltd. made a marketing work report, analyzed the sales performance of each sector and domestic offices, and the main performance of customer service work, and forecasted the 2011 sales market. In 2011, we ensured sales of 600,000 units and challenged sales of 680,000 engines, and put forward marketing strategies for 2011. Cui Hua, the general manager of Overseas Marketing Department, marked the overseas marketing work report. He summarized the work of 2010, analyzed the export situation of the industry in 2010, and deployed overseas sales in 2011. Chen Qixian, the general manager of the monopoly company, summed up the work of accessories and service guarantee, rethought the deficiencies in the monopoly work in 2010, and put forward the working ideas of the monopoly company in 2011.

Li Tiansheng said that sales work in 2010 was excellent and very beautiful. For marketing work in 2011, he put forward five hopes for marketers. The first is the significance of consensus on the goals and the firm confidence in the tasks. The second is to look for opportunities in the market and dare to defeat the opponents. Third, the operation is good at planning and promote the use of leadership; the fourth is to make good use of resources and work fine. Fifth, pay attention to the team and pay more attention to the body.

Faced with sales tasks in 2011, the spokespersons stated that with the leadership and support of the company’s leaders, they have the confidence to lead the team, fight the engine market, complete marketing goals, and offer gifts for the 60th anniversary of the founding of the plant.

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