Shenzhen auto parts suffer from "sub-health" standard development into a key issue


In 2003, China’s auto production was 4,447,700. The total production and sales volume in 2004 is expected to exceed 5.3 million, and the annual auto parts market demand in China will reach 80 billion yuan—the spring of domestic auto parts industry is coming! When the auto aftermarket has become a coveted big cake due to its size and growth rate, under the background of global economic integration, the auto parts supply industry in China is facing the pressure of global procurement and the landing of foreign powers. Facing the shackles of “sub-healthy” states such as “scattered, chaotic, poor” companies, it can be said that Chinese auto parts companies are facing many confusions and challenges.

Relatively speaking, Shenzhen's auto parts industry is walking in the forefront of the same industry in the country, such as the Outfield in the Sungang area, Bagua Ling auto parts base, etc., are all auto parts companies in Shenzhen that enjoy high reputation. Take Auto City, which was only opened in December last year, as an example. The auto parts market soon showed good operating conditions with complete varieties, adequate supply, and sound management. However, through other companies, people found that Shenzhen's auto parts market also has some imperfections. The main phenomena are: many fake and shoddy products, chaotic price systems, lack of after-sales service, and lack of integrity. In addition, due to the relative confusion of dealers' management, some dealers shoddy, and old ones sold out, and other illegal operations.

Therefore, the auto parts market in Shenzhen is facing a problem of how to regulate the operation and management of the auto parts and supplies industry and make the consumption and prices of auto parts and supplies industry transparent.

Many people in the industry believe that to regulate the auto parts industry, we must first start with the industry's operation and management, and introduce the “four-in-one, full-service” European and American auto parts industry's successful business management model to completely get rid of the backward mode of traditional booth-type professional markets. , establish a unified and standardized image, build a best auto parts business platform for businesses and markets, advocate “one-stop” international service concepts, implement professional services, humane management, and brand management to provide more personalized services. Create more business opportunities for businesses and achieve a win-win situation for both profit and brand. In addition, we must pay attention to improving the quality of employees, and strive to achieve unified management, uniform clothing, unified training, unified discounts, unified propaganda, unified design.

At the same time, in order to avoid price confusion and other conditions, so that the auto parts industry's consumption, the price more transparent, businesses deal with auto parts supplies price, it is best to have low-cost commitment, replacement guarantee, return guarantee and other products after-sales service guarantee, really let Customers are assured of the credibility of the business, the quality of auto parts supplies, satisfaction with the price of auto parts supplies, as well as the business services are intimate.

Faced with the formal entry of foreign capital and the reorganization of the distribution network, the industrial structure of China's auto parts market is undergoing dramatic changes. Only companies with long-term vision and long-term strategies can become real winners.



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