Recent Shiyan Auto Parts Market Analysis (2003.05)


Since April, an unexpected disaster has caused the normal operation order of distributors in Auto Parts City to be greatly impacted. In the face of the severe epidemic of SARS and fierce market competition, auto dealers generally feel that auto parts sales have been seriously affected. Affected, resulting in the vast majority of foreign auto parts dealers dare not come to Shiyan purchases. For this kind of influence, it can be said that it directly involves the economic benefits of dealers. The author understands most dealers’ operating conditions in April. The vast majority of dealers’ sales revenue declined in April, and the sales of accessory products declined more sharply. When we focused on the development of SARS epidemic, we must also pay attention to the various changes made by Shiyan Auto Parts dealers in the face of the epidemic challenge. Let us walk into Shiyan Auto Parts Market to pay attention to the situation and changes of dealers:

First of all, it is the reform of the auto dealership business model. Shiyan Auto Parts City as a national auto parts distribution center, for the country's auto parts dealers, most of the foreign distributors to personally go to Shiyan purchases and dealers in charge of two modes of operation, some dealers in neighboring provinces and cities are to come to Shiyan every month Sources of procurement, and dealers from a long distance to at least 10 purchases of goods per year, not less than 4 times. Foreign dealers personally went to Shiyan to purchase nothing more than to obtain the most real product and price information. It can be seen that the information channels of our auto parts market have not yet been fully established, and the information transmission methods such as telephone, media, e-commerce, and the Internet have not yet started. At this stage, foreign auto parts dealers are unable to maintain close contact with them at any time during the Shiyan period. This is a daily topic for many dealers. At the same time, new service content is added, and more convenient and quicker solutions are available to foreign distributors. The demand for the supply of goods. Take a major hotel in Auto Parts City, on the one hand, to do a good job of prevention and treatment of SARS, and on the other hand to launch a service program for small trucks for foreign dealers, it can be said that this is the first in the hotel industry. Times, to attract foreign dealers to stay. At this time, foreign dealers' attention to auto parts information has also changed from telephone contact to multiple methods. For companies in Auto Parts City distributors who are engaged in logistics and distribution, this form may be very beneficial to them because they Just adapted to the needs of the objective environment.

The impact of the epidemic on the auto parts industry is most likely to be a change in our business model. The new procurement methods that auto parts dealers have not entered before will gradually develop in the later stages, such as the use of e-commerce and the media playing here. The role, the involvement of online marketing, this change will further promote the modernization of the auto parts industry.

Second, let us pay attention to the dynamic information of the auto parts industry. Recently, the Shiyan Auto Parts Market was affected by the big environment, and the sales situation was generally not good. Some dealers took advantage of profit sales and adjusted the company's product prices. There are Xiangfan 6CT starters coming out of the diesel engine plant on the market. The market price is 1150 yuan, but the packing box is different from the manufacturer's factory; the current price of the 6CT double-cylinder head is about 6,300 yuan, and the market for clarinet is sold. The price was less than 6,000 yuan, which was greatly reduced from the previous month's sales price; the market price of 6CT crankshaft was about 3,200 yuan, which was greatly reduced from the previous month's price.

Recently, there have been some changes in the product market of some manufacturers. It is worth paying attention to: The booster in Ebara, Shaanxi Province. Counterfeit goods appear on the market. If it is not a professional, it is almost impossible to distinguish between true and false from the workmanship and appearance, and the price is equal to that of the authentic product. Slightly lower; Xiangfan Instrument Company's product oil induction plugs and various meters are now counterfeit counterfeit goods, and at the same time Dongfeng Service Company's oil induction plugs are priced at 35 yuan, and they also hit Dongfeng's trademark, seriously affecting Instrument company's product sales; pump series of products, the current agent has adjusted the price of some products, Wuxi Weifu series market trend is good, although the current 6CTA's oil pump is an exclusive production of Beijing Tianwei, but the oil pump quality is unstable, customers There is a need to buy other brands of products. The generators and starters of Xiangfan Electric Co., Ltd. were affected by the market this month, and the sales volume decreased. This was mainly due to the lower selling price of products of Dongfeng (Shiyan) Electric Appliance Co., Ltd., and the price of Xiangfan Yizhong Electric Appliances in the market, and generators. And the starter price is also about 50 yuan lower than that of Xiangfan Electric Company.

In short, there are many phenomena in the same product in various production areas, and each has its own advantages. The distributors can choose products that meet their own needs. If it is necessary to operate some professional manufacturers' products, in order to avoid purchasing counterfeit products, it is recommended to distribute them. Businesses are still sourcing from various manufacturers agents in Auto Parts City. Due to the impact of SARS epidemic, many dealers in Auto Parts City feel that the operating pressure is high and the price competition of the products in the market may become more intense. The foreign distributors should pay more attention to the situation of the auto parts market and timely grasp the variety of products and price changes. information. â– 


View related topics: Shiyan Auto Parts Market Analysis


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