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As of November 30, 2007, the sales of the North Mercedes-Benz autos reached 3.86 billion yuan, a year-on-year increase of 50%. The company produced a total of 15,269 complete vehicles, an increase of 67% year-on-year; the cumulative sales of 14,422 vehicles were up 61% year-on-year; the increase continued to “ "Leading in the forefront of the national heavy truck industry.
In 2007, North Mercedes-Benz used its unique "Bei Ben" heavy truck brand, relying on first-class manufacturing equipment and process flow to continuously deepen the cooperation with strong parts companies and accelerate the optimization of its own engine, transmission and Mercedes-Benz Bridge. The important assembly resources such as the cab and the frame have better played the core technical advantages of the German Mercedes-Benz NG80 heavy truck. Through the linkage of Baotou, Penglai, and Chongqing, it has radiated the industrial layout of the country and expanded the influence of the North Mercedes-Benz heavy trucks. And popularity. At present, sales of new products account for more than 40% of total annual sales, which provides a strong product base for achieving sales targets this year. A new "kingdom" of heavy trucks is ready to emerge.
Since the introduction of Mercedes-Benz technology from the end of the 1980s, the North Mercedes-Benz Motor Company has gone through a road of technology introduction, absorption and re-innovation. It has now formed three series of heavy, medium-heavy, and medium-sized models, 40 basic models and 30 tons of hauling weight. With more than 500 varieties of 60 tons, carrying capacity of 8 tons to 40 tons and various types of trucks, tractors, dump trucks and special vehicles, the formation of a basically complete product type. In particular, since 2002, the company has firmly grasped the objective laws of the development of the heavy-duty truck industry in accordance with the “Growth and Differentiation Strategy†and has integrated scientific research, development, production, and testing, and has implemented product development and products that are adapted to market needs. The technological innovation project mainly consisting of replacements and replacements has continuously strengthened the independent research and development of products and achieved product structure adjustment as the starting point for the rapid development strategy. It has reduced the choice of long-term interests and short-term interests to enhance the capability of independent innovation and has emerged. A product sales path from market adaptation to market guidance. As a result, the North Mercedes-Benz heavy trucks produced and sold 806 vehicles in 2001 to 1,008 in 2002, 2,097 in 2003, and 57,560 in 2004; 6,351 in 2005 and 10,000 in 2006; by 2007 Entered 15,000 new records. In a few short years, the total production and sales volume of North Benz has more than a dozen times. This process is a leap from North to Mercedes-Benz's quantitative change to qualitative change. It is also the North Benz Company's introduction of technology, independent innovation, and localization of individual parts. To this day, the entire vehicle has achieved a completely independent research and development process. While doing a good job in product research and development, Northern Benz Heavy Trucks strived to achieve a breakthrough in its marketing network. The company reformed the service and spare parts operation mode, strengthened vendor communication, standardized business processes, unified market operations, formed a new marketing idea for mutual trust among manufacturers, and made great efforts to carry out hardware and software facilities construction and localization of marketing service personnel, which is already in the country. Around the country, there are 23 regional marketing subsidiaries with standardized “four in oneâ€. At the same time, we will formulate an active business policy and encourage and support distributors to build 4S stores and specialty stores. At present, 12 standard 4S shops have been established throughout the country. In January-November sales of vehicles accounted for 82% of sales, the advantages of network marketing further.
In response to the Shanghai market, the company continuously develops and develops various types of tractors, special dump trucks and other products that meet local requirements to open the market for port logistics, container transport, and environmental sanitation. The company is a Shanghai bus logistics company, environmental sanitation bureau, Baosteel Group, etc. Several companies provide reliable and stable quality Beiben heavy trucks. With the combination of direct sales and distribution, at present, the amount of Bei Ben heavy trucks in the Shanghai market has exceeded more than a thousand, which has laid a solid foundation for the sales of Bei Ben heavy trucks that have stimulated the entire East China market. As a well-known brand of domestic high-grade and heavy-duty trucks, the North Mercedes-Benz heavy-duty truck has formed a cross-regional and cross-ownership system after more than 20 years of operation and development. It is developing, manufacturing and manufacturing large-scale automobile parts such as heavy-duty trucks, axles, gearboxes and engines. The goal of a large-scale commercial vehicle enterprise group integrating sales and service is moving forward.