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In September last year, the executive vice president of the Shenzhen LED Industry Association and the owner of the Duo Duoli Industrial Co., Ltd. were smashed, and the industry was in turmoil. This move caused a domino effect. The LED business owners in Foshan and other places ran home. The examples are constantly heard.
Affected by factors such as the European debt crisis and the sluggish economic situation in the United States, the export orders of LED companies have sharply declined since the second half of last year. As of the end of last year, there were nearly one hundred LED companies in Shenzhen, and nearly 10% of enterprises in Foshan closed down. An unprecedented cold wave of bankruptcy spread to the entire Pearl River Delta region.
On the other hand, according to the policy, this year, incandescent lamps will gradually withdraw from the historical stage, and the illuminating market will reach more than 100 billion. Coupled with the government's efforts to deduct, LED companies are expected to further expand the big commercial and civilian cakes and quickly pull the LED industry. Explosive growth.
In the LED industry, different companies have different experiences and views on the development of the industry. The current development of the industry is good or bad, fast or slow, happy or worried, with various rhetoric, and even industry reshuffle and spring arrival. Different assertions.
The reshuffle dispute just past the Guangya Exhibition, the unprecedented area of ​​the exhibition was 210,000 square meters, which was the largest in scale, and attracted the top international giants. This grand occasion made Zhou Yuancun, deputy general manager of Dehao Runda Electric Market Department. Feeling very deep. I think the spring of LED really comes.
Although there have been many exhibitors in the past exhibitions, there will be a debate in the whole industry. In the future, LEDs are the mainstream of the industry. Traditional lighting and LEDs will each make their own voices. But this year's inconsistent voice does not exist anymore. Regardless of the light source giants, Philips, Osram GE, etc., or some companies with stronger domestic strength, LEDs have been identified as the direction of future lighting. In addition, at the government level, the government has increased investment and spared no effort to support emerging industries. The development of an industry requires a good time and a good place. I think the LED industry is well-placed and well-equipped. The president of Guangdong Lighting Association told the reporter that the reshuffle period has started from September last year, and the multi-event event is a signal. But this is also normal. A highly explosive growth industry, after rapid development, will definitely fall back to a normal level and return to rationality.
The LED industry is bound to face shuffling. The question is, how long will the reshuffle period be washed out, and how many of the remaining is most reasonable?
The LED industry has been finishing. The reshuffle will mainly occur in the middle and upper reaches, and most of the downstream will naturally withdraw, because the investment is very small, and the exit loss is small. Zhang Xiaofei, Dean of the High-tech LED Industry Research Institute, further explained to the Times Weekly reporter that the upstream finale was completed in the first half of 2014, that is, within two years. The downstream needs five years to clean, because it is too self-righteous to understand, too much in and out, and the order is chaotic.
In the view of Ding Feng, deputy general manager of Hongli Optoelectronics, the biggest problem in the current industry is chaos and disorder, lack of standards. Everyone is doing LED, how is it good, each has its own words, there is no one standard. The process of industry reshuffle must be the gold mining in the sand, the survival of the fittest, this is a natural law. For a cost-effective company, the living space will be very large, so we look forward to shuffling and look forward to the establishment of industry standards.
Industry standards need to be improved. In February this year, Guangdong Quality Supervision Bureau and Provincial Science and Technology Department jointly released the first "LED Lighting Industry Standard System Planning and Roadmap" in Asia. According to the plan, Guangdong will establish more than 130 LED localities in 5 years. standard.
This has been welcomed by some companies, which are large-scale and strong enterprises.
Zhang Xiaofei said that the most important and most urgent need to develop LED standards is the market access standards and systems for lighting products, such as the light source, how many hours of life must be achieved, and the light effect can enter the market above a certain color temperature. Other standards should use this standard to set the corresponding minimum parameter requirements.
Ding Feng said that in the chaotic situation of the industry, the enterprises are mixed, and the small enterprises can do it, but they can not reflect the true value of LED, and can not achieve energy saving and long-term effect. The industry needs a criterion for determining the price/performance ratio of products and the pros and cons of the company, and expects relevant standards to be introduced as soon as possible.