Bridgestone Appoints New Brazilian President to Invest $120 Million to Upgrade Factory

According to foreign reports, Bridgestone recently appointed Fabio Fossen as president of its Brazilian subsidiary and will be responsible for the company’s business expansion and factory upgrades in Brazil.

Bridgestone Appoints New President of Brazil Invests 120 Million USD to Upgrade Factory
Bridgestone Appoints New Brazilian President to Invest $120 Million to Upgrade Factory

Ariel Depascuali, the former president of Bridgestone's Brazilian subsidiary, took control of the Brazilian subsidiary in 2010. Prior to that, he also served as president of Bridgestone’s operations in Argentina and Mexico. He has worked for Bridgestone for 15 years. Earlier this year, due to its imminent retirement, the company decided to elect Fabio Fossen to succeed after discussion.

The main strategy for the expansion of the Brazilian subsidiary's business is to expand its local sales channels. Bridgestone already has nearly 600 dealerships in Brazil. To further expand its business, the company plans to invest US$120 million in Brazil from 2014 to 2016 to upgrade its Santo André plant. And the Camaçari factory.

In order to meet market demand, Bridgestone will expand the production capacity of 13-inch and 14-inch tires at the Saint-Andre plant. In addition, this investment will also double the production capacity of the factory's Firestone brand of agricultural radial tires . The capacity of ultra-high-performance tires at the Kamacari Plant will increase by approximately 25%. Expansion will be completed by May 2015 and more than 100 jobs will be added.

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