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Diversified development of LED applications will become mainstream
Ruifeng Optoelectronics announced on the evening of August 4 that the company plans to use its own funds to invest in lighting LEDs (including EMC products, LED filaments and small and medium power LEDs) and full-color LEDs. The total investment of the four projects reached 430 million, thus solving the short-term problem of the company. The problem of insufficient production capacity and further development of the company's diversified LED application development strategy. Expanding the LED production capacity to cope with the high-energy LED era with lighting applications as the core driving force. The company plans to invest in three lighting LED sub-directions, namely LED-EMC products, LED filaments and medium- and small-power LEDs. The production capacity is 240KK/month, 30KK/month and 700KK/month, respectively. It is expected to be completed in mid-2016. Production. The three directions basically conform to the current development trend of the current LED lighting market, and the prospects are expected. Comments: EMC expansion is one step ahead of the LED lighting era. The so-called EMC package refers to a highly integrated frame form using the new Epoxy material and etching technology in the Molding device package. Epoxy film plastic materials have excellent mechanical, bonding and corrosion resistance, low cure shrinkage and thermal expansion coefficient, and good dimensional stability. The characteristics of good processability and comprehensive performance make it more and more applications in the field of LED brackets. The EMC package with epoxy resin not only enables large-scale production, reduces production costs, is flexible in design, can be designed in size, and is smaller and easier to cut. It can also drive a very high wattage in a small volume, and more than double the performance of the original product, thereby reducing the cost. As the first-line enterprises continue to increase investment, we believe that EMC's advantages will become more and more prominent, and become one of the mainstream packaging forms of the LED industry in the future. LED filament bulbs are expected to open a wide range of home lighting. The so-called LED filament lamp refers to a bulb made of LED technology in the form of an incandescent lamp. Technically, it does not use an aluminum substrate, but uses Si, glass, and sapphire as the substrate, which looks more like a COB anisotropic package, while a transparent substrate makes the filament look like an incandescent tungsten when lit. The silk is shining around. Compared with ordinary LED bulbs, filament bulbs have many advantages. For example, ordinary LED bulbs have a maximum illumination angle of 180 before the addition of other optical components, and filament lamps can realize 360 ​​illumination; the outer cover of ordinary LED bulbs is made of translucent plastic. To the dimming effect, and the filament bulb adopts a glass cover, the light transmittance is higher, the light energy loss is reduced, the energy is saved, the luminous effect can be comparable with the incandescent lamp, and the consumer habit is more satisfied. The field of lighting is in a period of rapid growth. The penetration rate of LED products such as spotlights, fluorescent lamps and street lamps is between 10-15. According to China's "Semiconductor Lighting Industry Development Plan", by 2015, China's 60W or more ordinary lighting incandescent lamps will be eliminated, LED functional lighting products market penetration rate of more than 20, LED landscape lighting market penetration rate of more than 80. Incandescent lamp replacement, energy-saving lighting, intelligent lighting and other trends will drive LED lighting in the next 2-3 years. LED full color display replaces the traditional big screen wall trend clear, outdoor advertising application or blue ocean in the past two years, LED display technology is gradually mature, the cost of single LED lamp beads is decreasing, the luminous efficiency is increasing, the chroma brightness is more uniform and so on. The LED display screen has gradually been attacked in the traditional large-screen wall market, and the display technology such as DLP, LCD and PDP has become an irreversible trend. The high-definition, high-brightness, and beautiful colors of the LED display have created a commercial market for outdoor advertising media, opening up a larger market for LED applications. In 2013, the total output value of China's LED display market was about 30 billion RMB, which is one of the main application fields of the LED industry. The global display screen of about 80 is produced by Chinese companies and sold worldwide. In the future, the company will continue to expand its market share in the full-color display field, and the prospects are promising. Scale effect and cost-effectiveness have become the weapon for the company to cope with fierce competition. In 2013, the company mainly used lighting LEDs and medium and large-sized LED backlights as the main source of income, accounting for more than 90% of total revenue. However, due to fierce competition in lighting products and declining product prices, the gross profit margin of the company's products continued to decline, down from 16.9. To 13.2. Faced with this situation, Ruifeng Optoelectronics as the LED package leader to use the quality management level beyond the peers and the scale effect brought by further expansion, help to meet the needs of large customers for LED product luminous performance consistency and batch supply It also helps to reduce production costs. The application field of diversified LED products is the development direction of the company. Through expansion of lighting, LED display capacity and mergers and acquisitions, the company gradually established its position as the LED packaging faucet for multi-service LED backlights, LEDs, small-size backlights, automotive electronics and lighting modules. At present, the rapid development of technology products, product cycle is shortened, the possibility of a single product to maintain the company's long-term growth is increasingly rampant, cross-border multi-field coordinated development, the use of high-growth of emerging business to drive the company's leap-forward development into a mainstream choice.