Chinese cars range from "deaf people worry" to "beautiful people"

Cheng Yuan has something to say:

In an instant, China’s accession to the WTO has been a full decade. Before entering the WTO, people were generally worried that China's auto industry would be "disastered" and would be "destroyed." However, what people are worried about did not happen. In the ten years after its accession to the WTO, the achievements of the Chinese auto industry have been “a common understanding”. It is said that the annual sales volume has been increased from more than 2 million vehicles to more than 18 million vehicles. The world’s largest market is enough for Chinese people to “proud”.

However, everyone knows very well that of the total output of 18 million vehicles, most of them are multinational brands, especially passenger cars, and multinational brands account for nearly 70% of the market. In accordance with international practice, these are taken for granted in the name of others. We are nothing more than "double counting", that is to say, we are "beautiful people". This once again proves: "Without own brand, how many cars are made is the glory of others", it is indeed an irrefutable truth. To be precise, we are now the undisputed "world's largest car market".

After initially worrying about accession to the WTO, tariffs have been drastically reduced, and multinational companies will import large numbers of cars and storm Chinese auto companies, that is, their joint ventures in China. It now appears that this is an underestimate of the IQ of multinational corporations, but it is only a matter of anxiety. At that time, the so-called "Chinese car" was actually the unification of the joint venture company. All our policies for "protecting the Chinese car" protected the interests of the "joint venture". The biggest beneficiary was the multinational company. For them, imported cars and their branded cars produced in China can be described as "hands on the back of their hands are all flesh," and they are equally distressed. They will not extend their left hand to fight their right hand, and they are "closest." The local production of products in the market "is originally a very important strategy for them, and it is also the way to get the most benefit. The public's profits in the Chinese market once accounted for three-fourths of its global profits. What has not been washed out is the "Chinese car" with the theme of a joint venture company.

From the premise of "car giants" to "car powerhouses", we must first clarify the concept of "Chinese cars," if we think that "any company registered in China is a Chinese company," the brand of a multinational company built on Chinese soil The cars are all "Chinese cars," and they don't care about the ownership of the brand. Then we don't have to work hard to develop "individual brands." As long as we open our country and invite all the world’s strongest multinational companies, they will build as many plants as they want in China. If they want to build large-scale factories and build large-scale cars, we can “not charge”. "The power of soaring" quickly landed on the throne of the "auto powerhouse" in the world, because it is also very much in line with the "globalization strategy" of multinational corporations. They are "producing at the closest place to the market," and China is the world's largest auto market.

However, in the minds of multinational corporations, joint ventures are merely their “overseas factories”. We are simply “incorporating” their branded products “into their own”. The reason why they are not really true with us, and even deliberately “drinking water to fish” is because they know clearly, “My is mine,” and the meat that is cut off is absolutely not affixed to the faces of Chinese people, and at the moment they can still In order to get more benefits, why not?

According to the statistics of international practice, eliminating the foreign brand products that have been included in the transnational name, the distance between China and the “car giant” is actually quite different. Let's not talk about “car power”! This is called "the difference between the two."