Chen Xi: It is suggested to increase the development of auto finance

In the first five months of this year, the growth of the domestic auto market was weak. According to statistics from the China Association of Automobile Manufacturers, in May, automobile production and sales were in a sluggish trend, and continued to decline month-on-month, with a year-on-year decline. From January to May, the year-on-year growth of automobile production and sales continued to decline from the previous April. Among them, commercial vehicles showed negative growth year-on-year.

After entering June, the auto market entered a traditional off-season for three months from June to August. In such a situation, as the automobile industry, one of the pillar industries of the national economy, can the competent authorities sit idly by? Therefore, the policy has played a role in the auto market.

Policy's two doses of "intensity"

At present, the policy of stimulating the auto market comes from two aspects. First, the “new-for-new” and “car-to-country” subsidy policies were reactivated.

The financial subsidy of “replacement from old to new” and “automobile to the countryside” are the same as the related policies introduced in 2009 and ending in early 2011. Taking the “automobile to the countryside” policy as an example, this time still gives a one-time financial subsidy to farmers for scrapped three-wheeled vehicles, redemption of light-duty trucks, and purchase of mini-buses with a displacement of 1.3 liters or less. For 50,000 yuan and below, 10% of the sales price shall be subsidized; if the selling price is more than 50,000 yuan per vehicle, the fixed amount shall be 5,000 yuan.

Another "strength agent" is from the subsidies for energy-saving cars. At the end of May, the State Council Executive Meeting adopted the “Twelfth Five-Year Plan” of the National Basic Public Service System, and decided to arrange financial subsidies of RMB 6 billion to support the promotion of 1.6-liter or lower displacement energy-saving vehicles. Although the threshold for energy-saving auto subsidies has increased, it has not affected the enthusiasm of consumers for buying cars. In their words, "Is it an energy-saving vehicle? The country has helped us to screen it again and we can enjoy subsidies. This is a good thing."

3000 yuan, saying much, saying less and a lot. If you buy a small-displacement car worth 30,000 yuan, it is equivalent to a 10% discount; if you use it to buy car insurance, you can save one year's insurance costs.

There are also people in the industry who are concerned about the status of China’s auto industry’s over-reliance on policies, and believe that excessive government intervention will undermine the market’s own physiology, such as excessive overdraft of consumer potential and unscrupulous expansion of production capacity.

Therefore, the auto market can't completely reverse the trend by relying on the cardiac drugs, and it must be “tonic”, and the most direct is “the Shiquan Dabu Pill”.

Financial "Shiquan Dabu Pill"

In the past few years, the rapid growth of automobile production and sales volume, and the current base of the automobile market with nearly 20 million vehicles, the popularity of auto finance has played a significant role in promoting. Therefore, when the auto market has experienced sluggish growth in production and sales this year, many people in the industry have proposed or proposed articles to stabilise and promote the growth of auto consumption and should increase the development of auto finance.

Over the years, GM, Volkswagen, Ford, Toyota and other auto finance companies have been established. Independent brand car companies also followed suit. Auto Finance can provide "one-stop" services. Car buyers can complete all the formalities of car purchase, mortgage and insurance at one time in the franchise store, complete the entire service from car purchase to car use, and provide users with a lot of convenience. .

Moreover, compared with bank loans, auto finance loan business procedures are relatively simple and fast, and full-time professionals provide customers with a full range of service support and agency services ranging from loan program consulting to on-board and on-insurance. Credit product solutions also outperform banks. More flexible and diverse.

Take SAIC General Motors Finance as an example. Not only does it provide financial loans for its related brands, but it also provides personalized car financing services for various models of other auto companies such as Changan Automobile Yuexiang and Changan Suzuki Tianyu. This should be a bold cooperation attempt in the automotive finance community.

First of all, for Chang'an Yuexiang, SAIC General Motors has established a "low down payment zero interest rate sharing plan": a variety of loan portfolios, down payment minimum 20%, Yue enjoy the lowest interest rate; down payment 30%, Yue enjoy 0 interest rate concessions.

For the "Tianyu" one-currency force 'car purchase' tailored to many models of Chang'an Suzuki Tianyu, car buyers can enjoy the "one dollar a day, day language you borrow away," a convenient car.

Other auto finance companies have also developed their own auto finance loan purchase plans for the market segments.

Industry experts believe that the procedures for auto finance are becoming more and more simple. Down payments and lower interest rates will greatly reduce the threshold for car purchases and make it easier to purchase cars, making the dream of buying cars for many auto-consumers a reality in advance. This is undoubtedly blind to the car market which has already shrunk.

Of course, in addition to the two "intensity factors" of the policy, the financial "ten voluntary pill", there is still a continuous decline in oil prices. This is also good news for the auto market. It is believed that under the drive of these automobile market auxiliary forces, the rigid demand of the auto market can be fully released as far as possible, adding a bright color to the current flat car market.