The petrochemical association determined the goal of the industry's brand-name products: Strive to create 35 world famous brands

The focus will be on fostering 94 Chinese brand-name products in 18 industries and strive to create 3 to 5 world famous brand products in China that have a greater influence in the international market. This is the working goal set by the National Petroleum and Chemical Industry Quality Work Conference recently held in Xi’an. according to

According to Zhou Zhuye, secretary general of the association, as of last year, a total of more than 60 products produced by the entire industry had won the title of China's famous brand products. However, this does not match the development of the petrochemical industry. To this end, the Association has formulated the "Eleventh Five-Year Plan" brand development plan for the petrochemical industry. After five years of hard work, more and more Chinese brand-name products have emerged in the industry. Each year, more than 10 products will be shortlisted for the evaluation of Chinese brand-name products. Safety, environmental protection, energy conservation, and substitution of imported products are the goals of brand-name product cultivation in the petroleum and chemical industries in the next five years.

Zhou Zhuye said that the implementation of the brand strategy has promoted technological progress and rapid development of the entire industry, and has played a role in promoting brand awareness, product quality, market share, and export volume. Take the soda industry as an example. At present, there are 8 Chinese brand-name products in the industry. In 2002, China exported 1.14 million tons of soda ash. Last year this figure has risen to 1.68 million tons. Another example is diammonium phosphate. In the past, China's agriculture demand for this product mainly relied on imports. In 1998, China imported a total of 5.495 million tons of diammonium phosphate, accounting for 85% of the annual demand. However, by 2004, the market share of domestic diammonium phosphate had increased to 60%, and the export volume increased year by year. The paint industry has promoted the reorganization of industrial assets by fostering brand names, and the company's concentration has also been continuously improved. In 2005, the output of eight companies that won Chinese brand-name products accounted for about half of the total output of architectural coatings in China for three consecutive years. In the lubricating oil industry, Sinopec and China Petroleum have all carried out brand integration of lubricants in 2004. The latest ranking of the world’s top 15 lubricants shows that Sinopec’s Great Wall Lubricant ranks fifth in the world following Shell, Exxon Mobil, BP, and Castrol.

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