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Most of the passenger car market is divided by foreign brands. In China's commercial vehicle market, truck independent brands have always occupied a strong position. However, as the market continues to change, a group of multinational truck giants including Volvo are gradually adapting to China's environment. China's own-brand trucks are facing a crisis.
“Before everyone agreed that the giant foreign giants in the Chinese sedan market will face Waterloo in the truck sector, and their strength will gradually increase. China’s autonomous trucks will certainly block imported trucks outside the country, but the reality is not optimisticâ€, 10 On the 28th of the month, an industry veteran expressed concern about the current self-owned brand truck market during an interview with reporters. He believes that if China's truck companies cannot achieve the equal strength of foreign rivals in future technologies such as safety and environmental protection, it means that once new mandatory standards are introduced, local truck companies will surrender the domestic market cultivated for many years.
Historical legacy
Since China's first batch of trucks went offline in 1956, the Chinese truck industry has had a history of more than 50 years of development. Due to the need of economic construction, the country’s support for the commercial vehicle industry was far greater than that of passenger vehicles. This created a number of powerful truck companies such as Liberation, Dongfeng, and China National Heavy Duty Truck Group. With inexpensive products and a strong after-sales service network, domestic trucks quickly occupied the market. Due to the low demand for medium and high-end trucks in the entire industry, coupled with the pursuit of “less investment, quick results†is a major feature of truck users in China, so high-quality heavy trucks such as Volvo, Mercedes-Benz and Scania are difficult Gain a large market share in China. Even if the longevity of these trucks is long and the maintenance cost is low, it is difficult to persuade Chinese users to spend 3-4 times the money of domestic trucks to buy an imported truck.
In addition, policy differences between domestic and foreign industries have also contributed to the reason that domestic trucks are more attractive to Chinese consumers. For example, Europe’s requirements for truck safety, fuel consumption, and emissions are much higher than domestic policy standards, and the configuration of engines and emissions systems is also much higher than domestic models of the same type, resulting in a cost-effective disadvantage. Statistical data from the China Association of Automotive Engineers in 2006 also showed that in the commercial vehicle sector, the market share of China's own brands exceeded 90%, of which self-owned brands accounted for 94.2%. In addition, foreign-invested trucking companies in China had different degrees of dissatisfaction in China at the time, so that there was a direct view in the market that foreign brands could not compete with their own brands.
Technology lifeline
However, there are more and more indications that with the rapid economic development, once the country has introduced new mandatory standards in terms of safety and environmental protection, whether the self-branded products can meet the prescribed standards will directly affect the survival of truck companies.
First of all, during the "11th Five-Year Plan" period, the country will plan to enact and promulgate two standards that are directly related to the safety of commercial vehicle cabs in the "commercial vehicle passenger compartment protection" and "commercial vehicle front lower protection device." At the same time, in the context of the country's advocacy for energy conservation and emission reduction, it is also a trend to give priority to supporting the development of energy-saving and environmental protection models through taxation and other economic measures.
However, at present, several key indicators of the fuel economy, emissions technology, and cab safety of truck companies in China are far from the future national standards. At present, heavy trucks that can meet the National IV emission standards or heavy trucks that use liquefied natural gas as fuel are still difficult to produce for most domestic enterprises. The most typical example is when many domestic truck manufacturers are fortunate that they can achieve Euro III standards, Volvo has launched a CO2 emission-free eco-friendly truck and transformed its own plant into the world's first truly CO2 zero. Emissions from the factory.
In terms of safety, the Swedish truck cab represented by Volvo and Scania generally adopts a keel structure with high safety performance, and carries out the strength safety test of the Swedish cab that is recognized by the world's most stringent peers and invests as much as possible. On the yuan. In addition to the fact that most truck companies in the country are unable to compare their investment in technology and capital with Volvo and Scania, they also lag behind in safety awareness. In order to reduce costs, many new models in China begin production only after 5-6 safety tests. The safety configuration of the vehicle also saves the province and greatly increases the transportation risk.
“Especially in high-end, high-tonnage trucks, domestic production is still basically in its infancy. About 97% of trucks are still at the low-end level. There is a large amount of foreign investment in terms of quality, technology, and R&D investment. Gap.†For example, the person “For example, on the core components of the engine, transmission, and rear axle, the Swedish Volvo truck has been equipped with a 16-liter engine, I-Shift’s latest shift system, and a rear axle with a wheel speed reduction. These are The domestic truck companies are far behind."
Leading sales do not mean that our truck companies have the strength to lead their foreign counterparts. It seems that Chinese truck companies still have a long way to go.
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