Recently, the central government continues to subsidize new energy vehicles, and Beijing's new energy vehicles will continue to improve the heat of new energy vehicles. Under the general trend of energy conservation and environmental protection, new energy vehicles have received an unprecedented degree of attention, while lower usage fees and “surplus†license resources have prompted more consumers to pay attention to new energy vehicles.
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However, I have to admit that the new energy vehicles currently being sold, especially electric vehicles, have a much larger overall level than traditional energy vehicles, and they have a strong dependence on infrastructure. Promotion has been greatly restricted, which seems to have become the lifeblood of its development. In fact, in a certain period of time, new energy vehicles, especially electric vehicles, can only be "test vehicles", and only a small number of people will accept and use it. In view of this, the starting point for the promotion of new energy vehicles should not be aimed at all consumers, but should target specific consumers. If there is a shortage of new energy-related infrastructure, and there is no particularly good solution for this short-term in the short term, the promotion of new energy vehicles should aim at consumers who can solve the problem of charging pile installation, such as units with their own parking lots. Or consumers with courtyards; charging implementation will not restrict the above-mentioned consumer groups, and new energy vehicles will have greater appeal to them.
For example, the cruising range is less than the traditional energy vehicle is also a short board of new energy vehicles. In the promotion process, this short board is enlarged because of the analogy of traditional energy vehicles. If the target audience is urban short-distance vehicles, the problem of mileage anxiety can be bypassed to some extent. Time-sharing leasing is a good solution in this area. The car inside the site can also avoid the cruising range.
Under the dual trend of developing new energy vehicles and having too many short-term factors, the purpose of the development of new energy vehicles is to foster strengths and avoid weaknesses. New energy vehicles should start from a specific group of people and find consumers who match themselves in order to achieve the purpose of promotion. In fact, this is also the habit of popularizing new energy vehicles. Because everyone does not understand it, there will be so many concerns, and through the promotion of specific people, it will serve as a model to let more consumers understand the new. Energy vehicles; promoted in a specific group of people, their positive content can be better interpreted, and vice versa.
Looking back at history, we can find that the development and popularization of traditional energy vehicles start from a specific group of people, and new energy vehicles must start its path from a narrow and oriented direction.