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LED optical communication is not just about the US retail giant Target installation VLC guide
US retail giant Target has nearly 1,800 stores in 47 states and is the first store in the United States to offer the concept of discounts. Target's in-store mobile navigation system allows customers to quickly find the products they need in the maze-like supermarkets through the most popular information delivery vehicles: QR codes and lights. As shown above, after the customer enters the store, Target first sends a free coffee gift information through the lighting-based navigation technology, and the customer will continue to receive more promotional information during the stay. If you pass the aisle, continue to send instructions to the mobile phone for her desired products and provide product information. The digital lighting-based technology, visible light communication (VLC), is an important part of the emerging, customer-friendly, revolutionary mobile in-store experience that has a market target of $73 billion. The promotional video popped up on the Target website shows that a young shopper enters the store most of the time while pushing the shopping cart toward the light, first popping up a free cup of Starbucks coffee information, and then showing the fastest Going to the route of the laundry, she arrives and delivers a comparison of the various soaps to the phone. After the efficient, easy and lively shopping trip, the phone and its app can help her pay at the checkout. Although the video does not mention lighting technology (but it is not difficult to see the omnipresent lighting enveloped her). The system's technology provider Bellevue, Wash. said that the luminaire is indeed part of the system and has a StoreMode navigation solution in the store. Figure: Smartphone gets data from LEDs on the ceiling