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The development of a business is like the growth of the same tree. In recent years, Dongfeng has been lush and lush. Not only new vehicles have been used frequently, but also the sales of various products have been hot and the company has achieved rapid growth. In an interview with the relevant person in charge of Dongfeng Fashion, the sales volume of Dongfeng is expected to exceed 180,000 units in 2013, with a target of 230,000 units in 2014 and a challenge of 250,000 units, which will reach a 40% growth rate. Dongfeng Fashion will be able to firmly establish the foundation in the Chinese auto market. The key lies in basing on market segments. Each launch of a car will be refined, and then become bigger and stronger.
Taking the commercial vehicle market as an example, Dongfeng became popular as early as in 2001. After 12 years of hard work, Dongfeng has achieved a comprehensive layout of the commercial vehicle market segments. Dongfeng Lingzhi has won the favor of the people with its unique and high quality, and has become the champion of sales in the commercial vehicle market. Lingzhi M5 holds the mainstream position in the mid-level commercial vehicle market. Lingzhi M3 and V3 are leaders in the small-displacement commercial vehicle market. In 2014, Dongfeng will also launch the first domestic high-end multi-purpose commercial vehicle CM7 with its own brand. The Dongfeng CM7 is positioned as the “Chief Business Classâ€. As a new generation of official vehicles, it adopts a new and professional corporate car design concept. The atmosphere-fashioned vehicle modelling, spacious and comfortable riding experience, and excellent safety performance are reflected in each other. The company has formed the best combination of “people, vehicles, and official business†and has been active as a designated car on the high-end public business reception stage such as the ASEAN Expo.
The all-round commercial vehicle Ling Zhi leads the middle and low end commercial vehicle market In 2001, Dongfeng popularly launched the domestic first independent brand commercial vehicle - popular Lingzhi. In the following ten years, Ling Zhi has been widely welcomed by consumers for its outstanding performance in reliability, durability, fuel economy, and safety, and has established a reputation for “Almighty Businessâ€. The mainstream of the commercial vehicle market. Among them, Ling Zhi M5 ranks in the forefront of the mid-level commercial vehicle market. In 2012, Dongfeng was keenly aware that wealthy individual owners and SMEs, as well as municipal, county and township grassroots institutions, needed a commercial vehicle that was small in displacement, low in price, and good in performance. Can home. As a result, Dongfeng popularly launched 1.6L Lingzhi M3 and 1.5L Lingzhi V3, both of which were highly successful, and promoted Ling Zhiyue's sales to break through the 10,000-unit mark several times, leaping into the forefront of the commercial vehicle market.
With the advent of the era of business diversification, new business people have emerged. They are adhering to their own unique and small business intelligence in the purchase of fixed assets such as vehicles: they must have a wide space, a stylish look and a temperament. Style identity, but also use relatively low car purchase funds to achieve all-round versatile business needs. Based on this demand, the 2014 Lingzhi inherited the excellent genes of the all-around commercial vehicle and upgraded it with luxury, business, and comfort. The four upgrades in appearance, interior, manipulation, and configuration fully meet the wisdom of the business elite. The listing quickly triggered a boom in sales.
Popular CM7 goes public in high-end commercial market next year <br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br> As a "new generation of official cars," Dongfeng popular CM7 compared with the previous generation of high-end MPV slightly older form, in the atmosphere, dignity, but also a little more affinity and agile color. At the same time, Dongfeng CM7 is more focused on providing spacious and comfortable enjoyment for public business travel: its body is 1.92 meters wide, which surpasses all the high-end commercial vehicles that are on sale, and the wider body means more comfortable and enjoyable driving. space. In addition, in the interior and configuration, Dongfeng popular CM7 is also everywhere at the core of comfort, such as the flagship version of the second row of the presidential class luxury electric seat, with electric adjustment backrest and leg support, comfort can be almost with the aircraft First class is comparable.
Popular CM7 is expected to be fully listed in the first half of next year, which will effectively fill the gap of Dongfeng’s popularity in the high-end public commercial vehicle segment of RMB 160,000-20,000, and thus achieve Dongfeng’s popular overall layout of the commercial vehicle market from low to high. As of now, popular CM7 has been widely used as a designated vehicle for high-end public business reception activities and has been widely recognized. For example, at the Tenth ASEAN Expo, 50 VIP fleets, popular among CM7, received unanimous praise from leaders of China and ASEAN countries, political leaders, and representatives of industrial and commercial enterprises. Under the favorable policy of national official car procurement tending to own brands, popular CM7 is expected to win attractive orders in bus procurement with the innovative design of a new generation of official vehicles, which will add another highlight to Dongfeng.
In fact, as the passenger vehicle brand of Dongfeng Liuzhou Auto, Dongfeng is popularizing a deeper layout of the commercial vehicle market, which is a longer-term and more stable strategic plan of Dongfeng Liuzhou Auto. The trajectory of Dongfeng's popularity is very similar to that of Great Wall Motor, which began to focus on the specific market and then entered the rest of the market. Dongfeng Liuzhou’s plan for Dongfeng’s popularity is to penetrate the segment of the commercial vehicle market, and then enter the SUV market and the Jiajiao market. "Popular started with MPV and is committed to becoming a leader in this segment of the market. Then it gradually imports the SUV and then imports it into the car." said Cheng Daoran, general manager of Dongfeng Liuzhou Automobile.