Comparison and Analysis of Shanghai Volkswagen Tiguan and Its Competing Vehicles

Appearance contrast : RAV4 and CR-V, lion running more soft and dynamic appearance. For the first time, Tiguan adopted a piano baking process and an aluminum lower guard plate to enhance dynamics and refinement. However, the advantage of the front view of Tiguan is not prominent.

Interior contrast : Tiguan View Dashboard displays more complete information than its opponents, equipped with a Chinese car electronic compass, more urban luxury SUV features, competing products in this area is relatively low configuration, lack of information.

Price comparison : From the perspective of the entire market segment of small SUVs, the price of Tiguan is set at a relatively high level, and consumers will have a negative impact on consumer psychology at the initial stage of consumption.

External dimension comparison : The external parameters of the RAV4 have a comparative advantage over competing vehicles. In contrast, body size and interior space are superior to CR-V.

Dynamic comparison :

Market positioning comparison :

Target group positioning comparison :

Comparison of the advantages and disadvantages between Tiguan and the main three competing brands :

Summary : In terms of competitiveness, Tiguan has a certain competitive advantage. Technology is much more advanced than RAV4 and CR-V, but the price is too high and there will be some negative impact on Tiguan. The old benchmarking model CR-V is a bit weak in competition, and the user group will experience aesthetic fatigue. Tiguan has the advantage of a new car.

In addition, the transit market in foreign countries has become very successful. The introduction of domestic models is similar to that of imported cars. Longer wheelbase, better power performance, more configuration upgrades, and more choice of vehicle models.