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China's auto exports have achieved unexpected results last year, which was 537,000 new vehicles three years ago. All kinds of signs show that there is a lot of potential in the automotive export market.
Not long ago, the reporter once listened to the boss of an independent brand automobile manufacturing company and said that the total amount of export orders he holds in his hand has reached more than 6 billion yuan. The chief executive felt that he did not expect his company’s car to be so popular in foreign markets. In his words, people outside have no preconceptions about self-owned brands. The veteran's words are very deep in meaning.
Last year, China’s total automobile production and sales volume reached more than 8.8 million, and various import, joint venture, and independent brands are still trying to increase their variety and output in order to expand the market. Although the total volume of the Chinese auto market is large, there is still no single manufacturer that has achieved an ideal economic scale for production and sales. In other words, the brand categories of the domestic auto market are very fragmented and the competition is becoming increasingly fierce. Not to mention the huge pressure of independent brands, and even the famous international brands have a sense of crisis. Since the domestic market is so crowded, it should be open to foreign markets. The joint venture brand is originally aimed at the Chinese market. The purpose of their investment and construction in China is to enter the Chinese auto market. The independent brands are not the same. With the level of technology and products we currently have, if we actively explore the international market, we will receive the effect of avoiding weaknesses.
Many domestic independent brand manufacturers have already clearly seen this point, and since 2000 they have entered the overseas market and have received good results. In 2000, our auto exports were less than 30,000. Today, our annual export volume exceeds 600,000. Chinese cars have been exported to more than 190 countries and regions, especially commercial vehicles, including trucks, special-purpose vehicles, large and medium-sized passenger cars, followed by cars. The increasing popularity of Chinese cars in the export market is justified. The first is reliable quality. After more than 20 years of joint ventures and cooperation, the Chinese automobile manufacturing industry has mastered the manufacturing technology and design concepts of modern automobiles. The ordinary cars produced are comparable to international famous brands, and even more emphasis on durability and fuel economy. Second, the price of Chinese cars is cheaper, and they are often one-third or even half cheaper than cars in developed countries. In addition, foreign consumers have no fixed impression on Chinese self-owned brand cars. Naturally, they very much welcome cars made in China that have beautiful modern appearance and high cost performance. Moreover, due to the experience of market competition, our companies have started to build factories and build factories in exporting countries and regions to improve the competitiveness of China's export vehicles. .
A lot of Chinese auto manufacturers are currently stepping up efforts to consolidate and expand existing markets in the country, and have actively explored the export market, expanding the influence of Chinese autos in the international market, and making China's autos go round the world. With the development and growth of the Chinese auto industry, Chinese autos will certainly win their due position in the international market.