· CCTV re-exposure imported car profiteering status, car companies, daily net profit of 10 million yuan

[An imported car, the price of domestic and foreign countries is actually three times different, the same BMW, the foreign price is "horse" Why did you come to China to become "BMW"? Is the tariff too high? Or is the agent seeking huge profits? Or is it that automakers deliberately raise the market price in China? When the sales of imported cars enjoy super-national treatment, the discourse power that consumers should have had a displacement, the overlord clause, monopoly trade, and unfair treatment followed.] Not long ago, Tesla CEO Elon Musk visited China. Explain in detail the fair sales concept launched by Tesla in the Chinese market, which makes people pay attention to the current profitable sales model of imported cars in the Chinese market.

Tesla to China "does not raise prices", and Chinese people finally enjoy "national prices"

On April 22, 2014, a young American entrepreneur visited China for the first time, and there was a long-lasting wave of star-chasing in China. The young entrepreneur is the founder and CEO of Tesla Motors, Aaron Musk. Since 2012, a pure electric supercar called Tesla has been released from the market. Its unique design concept and superior performance have attracted many fans, and it is known as the iPhone in the automotive industry. As a Chinese consumer, pay more attention to Tesla's sales price in China. What kind of price will the future concept car sell in the Chinese market? In January 2014, Tesla released its main model, the Model S, which sold for 734,000 yuan in China and gave detailed calculation formulas. The US$81,070 car in the US costs $3,600 for transportation and handling costs to China, $19,000 for customs duties and other taxes, and $17,700 for VAT, which totals $121,370. According to the exchange rate of 1:6.05, the price of the car is 734,000 yuan. At the same time as the pricing was announced, Tesla also invented a statement saying that making such a pricing strategy requires considerable courage for Tesla, and Tesla wants to treat Chinese consumers fairly. If they follow the conventions of the automotive industry in China, they can set the price of Model S in China more than twice that of the United States, but they decided not to follow the convention. At the end of April, the first visit to China's Tesla CEO Musk, in an interview with the financial channel, focused on why Tesla is pricing this way.

Musk: If you don't use online direct sales, in China, we have to buy a car, and it is much more expensive. We believe that prices must be transparent, so our basic pricing philosophy is that no matter where the customers in the world, they spend the same amount of money to buy a car, we will not ask you for the price, you will be able to buy at the lowest price, and Also let customers know how this price came out. Of course, we have pressure in this area. Investors hope to sell at a higher price in China. There are many foreign auto companies doing this in China. But I don't think this should be because if you treat consumers in the right way, this will be the best policy in the long run.

So what is the feeling of Chinese consumers for Tesla's pricing method? In the Beijing store of Tesla, the reporter interviewed some consumers randomly.

Reporter: So what do you think of this way of direct sales?

Consumer: I feel very good, that is, to avoid the general car of the 4S shop, the car 4S shop is intriguing, it is the dark battle between the prices, so very worry-free. I have just returned from abroad. There is a Land Rover, Land Rover, and there are more than three times the price difference between the domestic and the domestic market. I feel very shocked.

Reporter: I feel very worth it, right?

Consumers: I think that if you compare with Tesla at least, it is still a lot worse, that is, transparency.

Consumer: I feel that when we see the price, we feel that it is particularly heart-warming. Because we are probably rough, my own budget was about 1.5 million yuan.

Wang Dongfeng was the first owner of Tesla in Beijing. When Musk first visited China in April, Wang Dongfeng took the car keys from Musk.

Wang Dongfeng: I was the first car key to take over Tesla, and Elon Musk gave me the keys.

Wang Dongfeng began to pay attention to Tesla cars last year. At that time, Tesla’s price in China had not yet come out. When the final Tesla announced that they were selling cars worth $80,000 in the United States, and the price in China was only over 700,000 yuan, Wang Dongfeng said that even he himself felt incredible.

Wang Dongfeng: Now the 2 million-class luxury car may be 100,000 US dollars or 80,000 US dollars abroad, but in China, it needs to be in the category of 1.7 million to 2.2 million. Tesla is more than 80,000 US dollars abroad. I think it is normal for China to sell at least 1.5 million to 2 million cars if it is a high-powered car.

Wu Bizhen, Vice President of Tesla: I think Tesla is still very, very aggressive.

Wu Bizhen, vice president of Tesla, has worked for a number of multinational companies including Apple. Even she herself believes that Tesla is a very special company.

Wu Bizhen: We actually used an exchange rate of 6.05, which was the exchange rate of the day. In fact, everyone knows that most of the foreign-owned companies will leave a little bit of this exchange rate (English), and it will stay the most. When I was at Apple, I stayed more, at least two or three points. In fact, this Tesla was Elon’s decision at the time. It didn’t stay at all, it was zero, it was 6.05, so in fact, now the renminbi. In fact, there is a little embarrassment, so in fact, we have already, relatively speaking, it may be a little bit with the price at that time. Relatively speaking, there will be a small impact on the profit. But I think this is up to now, in fact, Elon is also very insistent to maintain this price.

The Chinese market is a "big cake", and the imported car manufacturers are cutting a "knife".

In September last year, when the reporter investigated the profits of imported cars, it was found that many imported cars sold at a much higher price in the Chinese market than they sold in overseas markets. For example, according to the displacement and configuration, the domestic price of BMW X6 is 860,000 yuan to 2.16 million yuan, the overseas price is equivalent to 390,000 yuan to 540,000 yuan; the domestic price of Mercedes-Benz S550 is 1.64 million yuan to 3 million yuan. RMB 660,000 to 800,000 yuan; the domestic offer of Land Rover Range Rover is 1.49 million to 3.39 million yuan, and the overseas offer is equivalent to 640,000 yuan to 840,000 yuan; the US Touareg, the US price of 44,500 US dollars is equivalent to 295,400 yuan. After crossing the sea to reach China, it sold 780,000 yuan, equivalent to 264% of the US price; Cayenne 3.6, in the United States, 455,000 US dollars, about 30,200 yuan, and sold 86,000 yuan in China, equivalent to the United States Nearly 3 times; Land Rover found 4, the United States sold for 47,200 US dollars, about 313,400 yuan, and sold 1.188 million yuan in China, equivalent to 332% of the United States. In the interview, the reporter found that these imported cars not only have a clearer price than foreign countries, but the dealers secretly added another price. In this Land Rover Jaguar 4s store in Haidian District, Beijing, when the reporter asked to buy a Land Rover Range Rover Sport, the sales staff told reporters that although the official price of the car was 1098,000. But you must increase the price to buy, and you must also buy some factory configurations that are almost incomprehensible.

Salesperson: (original price) 1.09 million eight, it is less than 100,000, and then the tax is 100,000 thousand, which is 129.

Compared with developed countries such as Europe and the United States, China's per capita income is less than one-tenth of them, and buying the same type of car requires several times more than the consumers in these countries. Zhao Fuquan, dean of the Automotive Industry and Technology Strategy Research Institute of Tsinghua University, who has been engaged in automotive industry research for a long time, said that this phenomenon is extremely abnormal.

For BMW, if it is 750, the price in foreign countries will be up to 600,000, but in China it is actually 3.6 times. For example, if X5 is used, it will be more than 300,000 in foreign countries, which is 50,000 US dollars, but it sold 900,000 in China. Therefore, we per capita dominate people's 1/10, but our price is more than three times that of others. So the gap is still quite large.

What is the reason for the difference between domestic and foreign prices for the same car? In the interview, many consumers judged that the high tariffs on imported cars were caused. Does this judgment make sense? We also came to the Customs Administration Department of the General Administration of Customs for an interview. The staff told reporters that China's current import vehicle tax includes three types of tariffs, value-added tax and consumption tax. Then, for an imported car with a customs duty-paid price of 300,000 yuan and a displacement of 3.0, what is the total tax levied by the customs?

300,000 plus this tariff is 75,000 yuan, plus the consumption tax is 5.1, so much, and then multiplied by 17%. The result is that the value-added tax should be increased by 72,400 yuan, then the three taxes add up to 198,500 yuan.

That is to say, an imported car with a customs duty of 300,000 yuan and a displacement of 3.0 is subject to a tax equivalent to 67% of the price of the car. The customs staff specially provided a calculation formula for our reporters: the imported car with a displacement of no more than 1 liter, the tax payment fee is 47.73% of the customs duty-paid price, 1 to 1.5 liters is 50.77%, and 1.5 to 2 liters is 53.95. %, 2.5 to 3 liters is 66.19%, 3 to 4 liters is 95%, and 4 liters or more is 143.75%. The reporter noted that although China's tax on imported cars is higher than in some countries in Europe and America, the average taxation cost only accounts for about 60% of the customs duty of a car, but the imported cars in 4S stores are often foreign prices. 3 to 4 times, what is the cause of this? The reporter takes the gasoline version of the 3.0L displacement as an example. The price in the United States is $88545, which is equivalent to 540,000 yuan. If the freight and insurance and the storage fee are 30,000 yuan, then the customs duty-paid price is 570,000 yuan. According to the formula, the tax is 380,000 yuan (word version: 570,000 x 66.19% = 380,000), and the total price after tax is about 950,000 yuan. However, in the 4s shop, the price of this car is more than 1.7 million, and the car has to add another 300,000. The total price is more than 2 million. Then, where does this extra 1.05 million yuan flow?

The outer Spherical Ball Bearing is what we usually call the outer Spherical Bearing. The reason why it is called ball bearing is that it belongs to Deep Groove Ball Bearing, and the rolling element in it is steel ball.