Tilted Tires: Based on the market still needs intensive cultivation


Since the “Eleventh Five-Year Plan” period, China’s radial tires have entered a period of rapid development. In 2004, the national quasi-animation rate was 47%, and in 2005 it increased to 55%, which exceeded the output of skewed tires; in 2012, the radialization rate reached 88%. The development trend of tire greening has made the once-brilliant product of the bias tire lose its halo, and the automobile bias tire has been listed by the country as a product that restricts development. So, whether the biased tires should be completely eliminated and withdrew from the historical stage? The reporter interviewed some people in the industry and said that in the fields of engineering tires, agricultural tires, aircraft tires, special vehicle tires, and industrial and forestry tires, there are also biased tires. In the larger market, its production technology and equipment are also no longer comparable, but due to the restrictions of the national policy, the biased tire companies have been carrying forward. Businesses hope that the state will provide support in terms of taxation policies, so that biased tires meet market demand in specific areas to ensure the country's economic construction and national defense construction needs.

There are still needs in specific markets

Cai Weimin, Secretary General of the Rubber Industry Association’s tire division, said that of the more than 40 tire member companies that have been counted by the Association, more than 20 companies still produce biased tires. In 2012, the output reached 39 million, and the national output is expected to be 58 million. About. Biased tires include construction machinery tires, truck tires (including industrial and mining tires), agricultural and forestry machinery tires, industrial vehicle tires, and special vehicle tires (mainly military tires). Among them, bias engineering machinery tires, industrial and mining tires and agricultural tires dominate. Limited to the tire structure, operating environment and customer needs, some specifications also need to apply bias tires, radial tires can not be replaced, such as agricultural and forestry machinery tires, industrial vehicle tires, special vehicle tires (mainly military tires) and so on.

Some well-known tire companies in China still retain biased tire products, such as Sinosteel Rubber Group's production of 4.44 million bias tires in 2012, an increase of 5.21% year-on-year; the Group’s output is 485,000, and Delta Group has more than 100 specifications. Nearly 400 varieties of biased tires, the proportion of total sales revenue accounted for 17.64%; Fengshen tire sales of biased tires accounted for about 24% of total income. In addition, Tianjin Guolian, Xinjiang Kunlun, Shandong Taishan, Xuzhou Xulun, etc. mainly produce biased tires; Zhengxin Tire, Trelleborg (Hebei) Tire Co., Ltd., Guangzhou Pearl River Tire Co., Ltd., and Carly Rubber Products (Meizhou) Limited. Companies such as foreign-funded enterprises also have a high proportion of biased-children.

It is understood that old-fashioned bias tire production enterprises, such as Fengshen Tire, Guizhou Tire, Tianjing Guolian, Shandong Taishan, and China Motors Double Happiness, seized the opportunity of the country to speed up the construction of new rural economy and accelerate the construction of infrastructure, advancing with the times, and insisting that “no people I have, people have excellent, excellent people, I special product development concept, the implementation of biased tire product differentiation strategy, fully tap the market segment, increase the pace of product structure adjustment, optimize the product line, biased tires continue to remain fresh Live vitality also meets the needs of domestic and foreign markets. For instance, Tianjin Guolian, while relocating, adjusted and optimized its product mix, reducing the production of bias tires from 200,000/year to 120,000/year. In the industrial and mining tire market, Jiangsu GM, Zhongce Rubber Group and Guizhou Tire all maintained a high market share. In 2012, Aeolus Tire's biased tires achieved a sales income of 2.19 billion yuan, of which sales of bias tires were 1.857 billion yuan, accounting for 84.8%.

In the "12th Five-Year Plan for the Development of the Rubber Industry", the meridianization rate of China's construction machinery tires is still very low, less than 10%. As the price of all-steel tires is higher than that of biased tires, 20% to 30% of some industrial and mining tires are still using biased tires. China is a big country in agriculture. Agricultural tires are required for all types of tractors, trailers, and combine harvesters. Various kinds of three-wheeled and four-wheeled low-speed agricultural vehicles are common in rural areas in China, and they have a large amount of possession. At present, agricultural tires are still mainly biased, and a few large-scale conversion tractors are equipped with radial tires. This has a considerable market demand for bias tires.

Policy restricts companies to move forward

Since 1994, the state has imposed a consumption tax on automobile tires. In 2001, it began to cancel the consumption tax on radial tire products. In April 2006, it adjusted the tax rate for oblique tires from 10% to 3%. For biased tires, the tax has been collected for nearly 20 years, and tire companies have always considered this to be an unreasonable tax, which has plagued the development of the company. Take the example of biased engineering tires with the largest sales volume in the market, it is in a situation where both suffer.

Judging from the domestic market, due to overtaxed taxes, the sales of bias tires have dropped significantly. In 2011, Fengshen Tire's skewed engineering tires achieved sales of 2.783 billion yuan, which was reduced to 1.857 billion yuan in 2012, a decline of 33.27%. From the perspective of exports, since 2007, the United States has carried out anti-dumping and countervailing duties on China's exports of biased engineering tires, levying a high tariff rate ranging from 45% to 210.48% on companies involved, which has greatly reduced export competition for biased engineering tires. ability. In 2012, the proportion of exports of biased engineering tires to production was only 22.1%, which was 19.9% ​​lower than the average industry-wide tire export volume of 42%.

Cai Weimin believes that bias tires are production materials, not consumer goods, and it is extremely unreasonable to levy a consumption tax. In particular, the consumption tax policy when the planned economy was transitioned to a market economy 20 years ago was clearly not adapted to the conditions of today's open market economy, which has seriously affected the survival and development of skew tire industry in China. Moreover, biased engineering tires have a large market at home and abroad. For this reason, it is eager to urge the state to abolish the 3% consumption tax on biased construction machinery tires when adjusting taxes and tax rates. This will help tire companies increase their self-accumulation and technological transformation and improve their anti-risk capabilities.

It is understood that the China Rubber Industry Association has applied to the relevant state departments and pleaded for the country to support the industry in tax policies to develop better.

Based on the market needs intensive cultivation

An engineer from Hualin Jiatong Tire told reporters that in order to meet the demand for agricultural mechanization and improve the market competitiveness of agricultural tires such as “BeiDaCang” and expand the market share of products, the company has successively developed a batch of medium and large horsepower tractor tires and harvesters. Tyres have grown from more than 20 product specifications in 2008 to more than 70 specifications. Wang Jianye, general manager of Saihuan Stock Exchange, told reporters that there are structural advantages for biased delivery of some products, and there is no way to completely replace radial tires, such as downhole tires and military tires.

He Yuping, general manager of the company, said that industrial vehicles are the main way to replace labor. At present, the company’s industrial vehicle tire production capacity is more than 1 million. The state supports the construction of agriculture, agriculture, and agriculture, promotes agricultural modernization, and raises the level of mechanization. Agricultural tires cannot be cut off. In addition, some customers prefer diagonal structures and do not like meridian structures such as industrial tires.

Zhao Lan, the chief engineer of Tianjin Guolian, said that skew tires do not mean behind-the-spot tires. The key is to see the use and operating environment. Radial tires are suitable for high speeds and are used on highways. Forklift tires at port terminals are 90% of the world's tires being biased because they are particularly heavy and require large tire torques. The radial tires have insufficient torque and the amount of sinking is not as good. Skew tires. Another example is a desert tire, which easily punctures the sidewalls and the armpits of vehicles. It also requires a diagonal structure. In the forestry tire working environment, logging and tree stumps also cut the sidewalls. The skewed tires have 7 or 8 layers of cords to block the puncture tires. The same applies to industrial and mining tires.

According to industry insiders, in the future development of biased tires, it is necessary to establish a brand image, implement a brand strategy, adhere to the refined manufacturing concept in product production, and achieve product transformation and upgrading. Under the background of increasing tire meridianization rate, the market will be refined and meticulously cultivated to adapt the product to specific usage requirements and achieve market-based objectives.

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